As summer draws near, shoppers are already searching in droves for next season’s hottest fashion trends and must-have summer pieces. For e-commerce brands, influencers and digital marketers, these early search insights reveal what products to prioritize and how to create relevant, revenue-driving shopping experiences.
Let’s dive into the top summer 2024 apparel searches gaining momentum and explore strategies to align your inventory, content and marketing for maximum impact.
Summer Dress Obsession
Dresses are dominating summer fashion searches for 2024 across all categories. Ecomm sellers should focus on these top-queried summer dress terms:
- “Summer dresses for women 2024”
- “Womens summer dresses with sleeves”
- “Plus size summer dresses”
- “Long summer dresses”
- “Petite summer dresses”
- “Sexy summer dresses for women”
- “Maternity summer dresses”
- “Summer dresses for wedding guest”
To meet this huge demand, audit and expand your offerings across sizes, lengths and styles. Pay special attention to fast-growing niche categories like plus size, maternity and occasion dressing. Leverage longtail SEO around top keywords to improve search discoverability.
For social influencers, this presents prime opportunities for dedicated dress collection posts, try-on hauls and styling tutorials. Whether it’s sizzling summer date night looks or chic wedding guest inspo, start producing aspirational content aligned with trending summer dress themes.
Maxi Mania
Even more explosive than standard summer dress searches are queries for maxi dresses. Top terms include:
- “Maxi dresses for women 2024”
- “Off shoulder maxi dresses for women”
- “Casual maxi dresses for women”
- “Summer maxi dresses for women 2024”
- “Sexy maxi dresses for women 2024”
- “Plus size maxi dresses for curvy women”
With maxi length being the #1 priority for shoppers, brands need a solid assortment that checks boxes for style, size inclusivity and versatility. Build out separate category pages and shoppable galleries dedicated to these hot terms.
Maxis’ popularity also creates opportunities for visual-first marketing. Influencers should design artistic flat-lay photo shoots that showcase maxi dresses as the hero piece. Or create Reels reenacting vacation activities and events where glamorous maxis are the perfect travel companion.
Sundress Sprint
Another category exploding in search volume year-over-year is sundresses, with these as the top sundress terms:
- “Sundresses for women 2024”
- “Sundresses for women 2024 trendy”
- “Sundresses for women 2024 plus size”
- “Long sundresses for women 2024”
- “Sexy sundresses for women 2024”
- “Maxi sundresses for women 2024”
Be sure to tag and categorize your summer sundress assortment with these specific keywords to improve visibility for shoppers using them as search queries. Running paid search campaigns around these popular sundress terms is another SEO boosting tactic to consider.
On the influencer front, sundress-centric lookbooks and warm-weather outfit guides can inspire fresh sundress styling ideas for different summer activities and body types. User-generated content featuring customers in their favorite new sundress could also work nicely for sales-driving social proof.
Bohemian Rhapsody
Boho chic is back in a big way, with searches for all things boho experiencing a renaissance:
- “Boho dresses for women 2024”
- “Boho dresses”
- “Boho dresses for women”
- “Womens boho dresses”
- “Fall boho dresses for women 2023”
- “Boho dresses for women 2023 maxi”
To capitalize on the revival of this 70s-inspired aesthetic, source free-spirited floral prints, crochet details and peasant styles that align with the quintessential boho vibe. Incorporate them into dedicated “boho dress shop” sections and bohemian outfit stories across channels.
To drive interest and engagement, look for influencer partners who embody the boho way of life. They could produce branded content featuring your boho dresses in wanderlust-inducing landscapes, music fests, rustic ceremonies and more. Incorporating boho jewelry, accessories and home decor can further promote immersion in the lifestyle.
Hat Trick
Don’t neglect niche occasion categories like Kentucky Derby fashion. This theme is fueling increases in searches like:
- “Derby hats for women 2024”
- “Pink derby hats for women 2024”
- “White derby hats for women 2024”
- “Kentucky derby hats for men 2024”
Though seasonal, this demand creates opportunities for hat labels to run limited-edition Kentucky Derby collections or Derby edits fueled by terms like “pink”, “white” and specific colors. Update product tags and descriptions to align with the most popular Derby hat search queries.
Social content from style influencers could promote these hat collections through aspirational runwayesque videos or full Derby outfit guides. For the men’s categories, groom influencers could demo proper Derby hat etiquette and styling tips for sporting them with seersucker suits and other traditionalist menswear.
From flirty dresses to breezy sundresses, vintage-inspired boho looks and occasion-wear like Derby hats, 2024’s summer fashion searches are heating up rapidly. For brands, influencers and marketers, capitalizing on the trends hiding in these queries now will put you in prime position to capture peak consumer demand when the season shifts into high gear.
